Dansk

Visuel identity, Webdesign & SEO – Hands on

2025/2026
Danish title
Visuel identity, Webdesign & SEO – Hands on
Study programme
Marketing economist - Søerne
Level of education
Academy Profession
Semester location
3. Semester
Subject duration
1 semester
Start time
Autumn and Spring
Ects
10
Programme element
Elective
Signup
Electives are offered later in your course of study and are established based on enrollments. You will receive more information from your education programme about which electives you can choose.
Language of teaching
English
Subjectelement
Local
Location
Cphbusiness Søerne
Subject code
4500314CS
  • Content and purpose
    Content:

    You will get hands-on experience in:

    • Identifying a company's visual identity, photo style and need for logo and graphics.
    • Editing photos (in Photoshop) and create graphics (in Illustrator)
    • Building a fully functional website (in Wordpress) and create pages and content such as photos, maps, videos. contact forms, booking-requests and more.
    • Optimising websites to search engines and writing attention-grabbing texts to engage web users to click trough to your site.
    • Writing and creating content to attract and convert visitors.
    • Building real-life cases in lectures for a company the group decides. The companies can also be own business concepts.

    • Visual identity
    o Analysis and design of visual corporate identity including logo, icons and photo-style.
    o Photo optimisation and manipulation
    o Logo design
    o Hands on tools: Adobe Photoshop and Illustrator.

    • Web design
    o Analysis of websites. Design of new, or redesign of existing, websites and mobile websites.
    o Hands on tools: Wordpress CMS, Google Key Word Tool etc.

    • Search marketing
    o Analysis and optimization of both technical SEO and 'human SEO'
    o Google Analytics
  • Learning objectives
    Knowledge
    Knowledge

    • Express visually the corporate identity, brand and value proposition (online and offline) using the most commonly used software programs.
    • Web design, SEO, usability and test methods for user experience
    • CMS systems, design themes and plug-ins
    Skills
    Skills

    • Recommend a company's visual identity and communication based on identity, brand and value proposition
    • Recommend website structure, design, improved user-experience and conversation
    • Create content and plus content
    • Identify where SEO can be applied
    • Finding potential overlaps between content and SEO
    Competences
    Competences

    • Develop vector- and raster based graphic elements for online and offline use in accordance with a company's brand, identity and value proposition.
    • Specify and develop a website in accordance with a company's brand, identity and value proposition.
    • Develop SEO relevant content
    • Implement SEO in web design
  • Subject/module requirement for participation
    The student is required to have English on a B level (Danish standard) in order to take this elective course, which is taught in English.
  • Examination
    The learning outcomes of the exam are identical with the learning outcomes of the subject
    Visuel identity, Webdesign & SEO – Hands on
    Exam in one or more subjects
    Subject is test with the following subjects
    Type of exam
    Written hand in with oral exam
    Exams in the elective are conducted in groups and consist of a written and an oral part.

    • The written part consists of a group-prepared synopsis based on the case company the group has worked with through-out the elective.
    • The oral part consists of an individual presentation followed by examination, evaluation and feedback. Marks are individual.
    Ects
    10 ECTS
    Duration
    15 minutes
    The duration of the oral part is 15 minutes. Feedback and marks are given after the examination of all group members.
    An assignment will be handed out in connection with the exam
    No
    Assignment
    The written assignment consists of a group-prepared synopsis based on the case company the group has worked with through-out the elective.
    Individual exam or group exam
    Group hand in with individual exam
    max group size
    6
    Exam languages
    English
    Type of evaluation
    7-point grading scale
    Examination type
    Internal censor
    Temporal location
    3. Semester
    Third semester
    Re-examination and re-examination due to illness
    Exam may vary from the ordinary exam