Datadriven Sustainable Business Development

Contents:

Become an attractive candidate for companies by learning how to work with data driven decision making and digital transformation

Danish small and medium-sized enterprises need your help!
A lot of Danish business owners and CEOs are motivated and inspired by reading articles about sustainability, green transition, data driven readiness, digital transformation, data analysis, and how companies can achieve a faster and deeper understanding of their own markets, customers and sustainability performance through data insight. Many Danish companies are also required by law to measure their sustainability impact across all operations.
Understanding the principles and requirements underlying an increased (regulatory) focus on sustainability is very challenging. It requires insight into sustainability and data in order to measure company performance. Many companies lack insight into the data driven readiness of their own organization. They do not know where to start, or which activities need reinforcement in order to embark upon this journey. On top of this – how do these issues connect with sustainability initiatives?

During this elective, you will learn how to analyze the data driven readiness of a company. You will also gain insight into the underlying principles of sustainability and green transition. And you´ll learn how digital transformation and sustainability go hand in hand in real life.

Learning Objectives:

During the elective course you will:

1) be exposed to the newest knowledge within the areas of sustainable datadriven business development.
2) learn by working with real experiences from Danish companies.
3) prepare a diagnosis of the data driven readiness of a given company, and propose a concrete strategic action plan for future business growth.

This elective will teach you the foundations of digital transformation and data driven readiness. Throughout the initial part of the elective, our focus will be on understanding data driven decision making from a strategic perspective – coupled with a deeper insight into data governance and business process modeling. Based on this understanding, the elective will continue with learning about the most pressing issues concerning sustainability and green transition. The goal is for you to become able to support innovation and sustainability actions and targets.

All of the above – as well as the final exam - will take place in study groups of 4-5 fellow students.

The graduate will acquire knowledge in:

• Central applied theory and method when working with data analysis
• How to measure the maturity and data driven readiness of the company
• How a company can approach sustainability and green transition through data Skills and competencies:

• Applying central concepts in terms of assessing the potential for the company’s growth areas, based on evaluation of the company´s data driven readiness.
• Working with the most common models and theories within the field of sustainable business development.
• “Connect the dots” between digital transformation and sustainability. The graduate will be able to acquire competences within the following areas:

• Assess a company´s data driven maturity, within select fields of a company´s activities and business processes
• Identify which types of sustainable innovation activities that can be driven by data
• Participate in professional and multi-disciplinary collaborations with a professional approach to and understanding of data, digital transformation, and sustainability

The student is required to have English on a B level (Danish standard) in order to take this elective course, which is taught in English.